Media
RetailX
Brand Excellence Awards
In 2021, Goorin Bros. received the award for Digital Innovation from RetailX. I led the technical implementation of the Goorin 2.0 operational and financial transformation initiatives. We launched an omnichannel initiative that featured BOPIS, BORIS, clienteling, remote cart, and store fulfillment.
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Resilient Retail
A Shopify Podcast
The Resilient Retail podcast hosted by Kristen LaFrance of Shopify. I discussed the Goorin 2 .0 / omnichannel strategy, and some interesting challenges we ran into during our rollout.
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Sourcing Journal
Retail
During the 2020 holiday season, Goorin Bros. enabled physical retail store locations to fulfill web and store orders through our new omnichannel solution, NewStore, to achieve 60% of inventory fulfillment by stores.I discussed how Goorin Bros. deployed this successful strategy.
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Women's Wear Daily
Business Features
WWD interviewed Goorin Bros. about the Goorin 2.0 initiative, a radical modernization of all business systems and operations to cloud infrastructure — a big change for a 125-year-old iconic American hat company.
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